So said Max Bygraves. Story telling techniques can really bring your copy alive.
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Admit it. When you write, more than anything, you want to keep your reader engaged.
Think back to the last time you wrote a 1,000 page research paper. Er ... OK then - a note for the Amazon delivery lady.
Whatever the length, circumstance or purpose of the exercise, your aim was surely the same - to keep the reader with you - to the very end.
A sure-fire way to achieve this is with gaps. Present your reader with a hefty block of text and, in no time, their mind will wander off to pastures far more fascinating. This applies even more to online content than the printed page.
However, break things up with spaces between paragraphs (and even between sentences) and it's uncanny how they'll stick around.
Give your reader plenty of space and they'll love you. They really will.
And tomorrow's topic?
Cliches - avoid them like the plague
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