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By completing this form, you agree to receive newsletters - tips about writing for business. Occasionally, they’ll be about workshops and webinars.

'I want to tell you a story'

So said Max Bygraves.  Story telling techniques can really bring your copy alive.
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Content Management

Your copywriting tip bundle

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Congratulations!  You've made it to Copywriting Tip No.23 of 24.  For today's tip,  I'm cheating.  I'm presenting you with a bundled of all the previous tips.  22 mini-morsels of word magic to help keep your blog, your web copy, newsletters, sales letters - engaging and effective.  There are no guarantees that, by using these techniques, you'll be flooded with hundreds of new enquiries.  But you will be giving yourself a far better chance of engaging effectively.  But what's this?  What's happened to tip no.24.  Well for that, you must be patient and check in tomorrow.
 

We all love a good story

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“After nourishment, shelter and companionship, stories are the thing we need most in the world.” Philip Pullman

As a child, were you read to at bedtime?  As a parent, did you (do you or will you) read to your kids?

 

Keep it real bruv

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“Look - I’m a technician.  I haven’t a clue about words.  It’s your job to come up with all the flowery language.”

So spoke Bob - my lovely new client.

Once I’d stopped chuckling, I had to let Bob down gently and remind him, that of the many superb services offered by Copywriter Pro, being the purveyor of ‘flowery language’ definitely isn’t one of them.

A simple trick to keep your copy punchy

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Don't put the sleigh before the reindeer

What do you make of these sentences?

Start using our great new CRM system to improve your efficiency.
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The directors face some tough decisions,
if they want to sort out this mess.

Notice anything odd about them?

 

Targeting your reader

Who’s it to?

This time of year, every other Saturday afternoon, I cut a sad and
lonely figure.  You’ll see me spending the best part of two hours sitting
in the cold and wet.
The purpose?
To indulge a childhood habit of proffering my support to the somewhat less-than-mighty Northampton Town (aka The Cobblers) football team,
as they labour to avoid yet another morale-sapping defeat.

Cliches - avoid them like the plague

Don't you hate cliches?

I do.  I reckon we all do - well, at least those of us who care about using language to communicate clearly and effectively.

Clichés are boring.  In fact, they're so boring, that when I come across more than two or three in one piece of text, my knees ache.  But what upsets me about them more than anything else is that cliches are a symptom of another pet hate - laziness.
 

Space - your silent angel

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Admit it.  When you write, more than anything, you want to keep your reader engaged.

Think back to the last time you wrote a 1,000 page research paper.  Er ... OK then - a note for the Amazon delivery lady.
Whatever the length, circumstance or purpose of the exercise, your aim was surely the same - to keep the reader with you - to the very end.

Size matters ...

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... but not always in the way you might expect

SMALL IS, MOST DECIDEDLY, BEAUTIFUL

And Winnie the Pooh was an expert, for it was he who famously declared -
"It is more fun to talk with someone who doesn't use long, difficult words but rather short, easy words like -
'What about lunch?'"
 

So how does word length make a difference in our business English?

Amazing, sensational life-changing tip on using hype!

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How to write great copy without the hype

Today’s tip will send your conversions into the stratosphere!
Read about the copywriting tip that never fails!
Eight secrets to becoming a ninja copywriter… you WON’T BELIEVE number six!

Any of this seem familiar?

It’s the kind of rubbish you read all the time on those clickbait links.  It’s called hype and it’s the worst kind of marketing.

 

Why good copy really does matter

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Copywriting - the Cinderella of marketing?

Words.  Remember them?  Those funny squiggly things, scrawled across a page.
Do you know what?  They matter.  You’d think this was self-evident.
But it’s strange (and deeply, desperately disappointing to professional copywriters) how often words go unappreciated.

For too many business owners (not you of course!), good copy is just an afterthought.
 

Pages

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Words for Websites, Newsletters, Social Media.
If your words are online, we'll write them.

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