By completing this form, you agree to receive newsletters - tips about writing for business. Occasionally, they’ll be about workshops and webinars.

Fire That Copywriter!

Get more clients by writing your own compelling web content.
Check out this new book - FIRE THAT COPYWRITER!
How to Write Winning Words for Your Website

The Euro-elections - who won? Brexit, Remain, or the Copywriter's craft?

Wednesday, June 5, 2019

Or perhaps it was all three?

But first, let’s be clear -
this isn’t a party-political blog.
It's simply a sideways look at
the importance of ...
marketing clarity.


Let’s look at the Euro-election results for four of the major players.





OK - I plead guilty.
I’m being a trifle disingenuous in characterising the Labour and Conservative slogans in this way.
But isn’t it interesting?
The only political parties that show an increase in their share of the vote, compared to the previous Euro-elections, are those whose message is unequivocally clear.

The lesson for we business owners?
If we want to our ‘share of the vote’ to increase, let’s think hard about every single message we put out to the world.
Think like a copywriter.
Insist always on Accuracy, Brevity, and Clarity …
... and the greatest of these, of course, is Clarity.


We write Words -
Words for Websites, Newsletters, Social Media.
If your words are online, we'll write them.

Business Cards, Business Letters, Sales Letters, Direct Mail, Flyers, Leaflets, Catalogues, Brochures, Presentation Folders

Copy for Lawyers, Accountants, Estate Agents, Recruiters, Builders, Retailers, Manufacturers … and Copy for You!

I'll write your web content.  Then 2 years later, you'll receive a completely free re-write. Are there conditions?  You bet there are!

Free Web Copy Rewrite