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Words - The Blog

This section of Copywriter Pro is the interactive bit – the blog.

I’ll be filling it with tidy titbits and helpful hints from the world of Copywriting – anything from ‘How To Work Out That Killer Headline’ to ‘5 Business Letter Mistakes To Avoid’.

All posts are organised in Categories – they’re all on the right, so you can pick through the topics that interest you.

But Words is about more than imparting pearls of wisdom. There’s also an element of fun to it. You’ll also find a Category called Flotsam and Jetsam, with an assortment of Quotes, Poems, Puzzles, Articles and Games – all based around the theme of Words. Essentially, it’s our verbal playground. Do join us!

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Let's not get over-excited

freelance copywriter northampton

Exciting?  Really?

I saw this sign just the other day at a Motorway Service station near Birmingham.
When were you last in a fast-food queue, almost losing control with excitement, thinking, 'OMG!  This is so exciting!'?

Hmmm ... I don't know about you, but for me, it's been a while.

We all love a good story

storytelling copywriter

“After nourishment, shelter and companionship, stories are the thing we need most in the world.” Philip Pullman

As a child, were you read to at bedtime?  As a parent, did you (do you or will you) read to your kids?

 

Keep it real bruv

concise business writing

“Look - I’m a technician.  I haven’t a clue about words.  It’s your job to come up with all the flowery language.”

So spoke Bob - my lovely new client.

Once I’d stopped chuckling, I had to let Bob down gently and remind him, that of the many superb services offered by Copywriter Pro, being the purveyor of ‘flowery language’ definitely isn’t one of them.

A simple trick to keep your copy punchy

freelance northampton copywriter

Don't put the sleigh before the reindeer

What do you make of these sentences?

Start using our great new CRM system to improve your efficiency.
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The directors face some tough decisions,
if they want to sort out this mess.

Notice anything odd about them?

 

Targeting your reader

targeting your reader

Who’s it to?

This time of year, every other Saturday afternoon, I cut a sad and
lonely figure.  You’ll see me spending the best part of two hours sitting
in the cold and wet.
The purpose?
To indulge a childhood habit of proffering my support to the somewhat less-than-mighty Northampton Town (aka The Cobblers) football team,
as they labour to avoid yet another morale-sapping defeat.

Cliches - avoid them like the plague

Don't you hate cliches?

I do.  I reckon we all do - well, at least those of us who care about using language to communicate clearly and effectively.

Clichés are boring.  In fact, they're so boring, that when I come across more than two or three in one piece of text, my knees ache.  But what upsets me about them more than anything else is that cliches are a symptom of another pet hate - laziness.
 

Space - your silent angel

freelance northampton copywriter

Admit it.  When you write, more than anything, you want to keep your reader engaged.

Think back to the last time you wrote a 1,000 page research paper.  Er ... OK then - a note for the Amazon delivery lady.
Whatever the length, circumstance or purpose of the exercise, your aim was surely the same - to keep the reader with you - to the very end.

short words are best

... but not always in the way you might expect

SMALL IS, MOST DECIDEDLY, BEAUTIFUL

And Winnie the Pooh was an expert, for it was he who famously declared -
"It is more fun to talk with someone who doesn't use long, difficult words but rather short, easy words like -
'What about lunch?'"
 

So how does word length make a difference in our business English?

Why good copy really does matter

norhampton web copy copywriting

Copywriting - the Cinderella of marketing?

Words.  Remember them?  Those funny squiggly things, scrawled across a page.
Do you know what?  They matter.  You’d think this was self-evident.
But it’s strange (and deeply, desperately disappointing to professional copywriters) how often words go unappreciated.

For too many business owners (not you of course!), good copy is just an afterthought.
 

It's not about you - it's about your audience

copywriting tips northampton

My daughter, Hannah, would make a great copywriter.  What do you mean, “How do I know?”?  It’s in her genes!
But no - it’ true.  She has all the right instincts.
And this is how I know ...

We write Words -
Words for Websites, Newsletters, Social Media.
If your words are online, we'll write them.

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Copy for Lawyers, Accountants, Estate Agents, Recruiters, Builders, Retailers, Manufacturers … and Copy for You!

I'll write your web content.  Then 2 years later, you'll receive a completely free re-write. Are there conditions?  You bet there are!

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