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Fire That Copywriter!

Get more clients by writing your own compelling web content.
Check out this new book - FIRE THAT COPYWRITER!
How to Write Winning Words for Your Website

Learn Copywriting

Learn Copywriting with a brand new book coming soon

It's called - 'Fire that copywriter!'

Why should I buy this book?

Well, let me ask you a question first.
Are you a copywriter or are you thinking of becoming one?
Then don't buy this book.
It's not for you.

I‘m a small business owner who wants to write my own web copy.

Then buy this book.  It’s for you.

It will help you get more customers

You’ll learn basic copywriting skills… how to make the words on your website convince potential clients that you have what they need.

You’ll learn how to

  • plan your website
  • write your website words in an easy, engaging, conversational style that compels new clients to pick up the phone
  • set out your web pages, making them easy to read
  • use basic SEO techniques to help you rank higher on the search engines …

… and masses more to help you towards one simple aim ... to get more customers.

'Fire that Copywriter!' will be out soon. To receive regular extratcs and to be among the first get your copy, sign up over here on the right.

Fire That Copywriter - extract 3 - 'I' or 'We' - which should it be?

northamptonshire copywriter

Clients who are solo-professionals probably ask this question more than any other.  The dilemma is perfectly natural.  Think about it.  You work from home.  Maybe you have an office in the spare room.  Maybe you work at the kitchen table.  Nothing wrong with either.

Fire That Copywriter! Extract 2 - Addressing the Pain Points

Fire That Copywriter

........  There are many marketers who think
way too hard about their target reader.
Their theory goes like this  -


Before you write, build a picture of a single individual.  Ask yourself questions about them.  Are they a man or a woman?  What age are they?  What’s their occupation?  Are they single or married?  Do they have children?  How many?  How do they spend their spare time?  What are their achievements, their challenges, their hopes and aspirations?  What do they eat for lunch?  Finally, (would you believe it?) if they were an animal, what animal would they be?

Fire That Copywriter - extract 1 - First Impressions

COPYWRITING fire that copywriter


Extract1 - First Impressions



... Once you’ve settled on your website’s goal, you need to consider the best means towards achieving it.  Where better to start than with first impressions?

Number one - you need instant appeal.  No - not ‘need’.  You must have instant appeal.  The one question going through your visitor’s mind when they click to go through to your site is, to quote The Clash, ‘should I stay or should I go?’.

We write Words -
Words for Websites, Newsletters, Social Media.
If your words are online, we'll write them.

Business Cards, Business Letters, Sales Letters, Direct Mail, Flyers, Leaflets, Catalogues, Brochures, Presentation Folders

Copy for Lawyers, Accountants, Estate Agents, Recruiters, Builders, Retailers, Manufacturers … and Copy for You!

I'll write your web content.  Then 2 years later, you'll receive a completely free re-write. Are there conditions?  You bet there are!

Free Web Copy Rewrite