Newsletters - keeping the conversation going

 

Call them newsletters. Call them emails. Either way, their proven power and potential is the same. They are still among the most cost-effective Direct Marketing platform you can use.

They’re personal to the client and relevant to their interests –
all at a fraction of the design, production and delivery costs of traditional print media.
Effective newsletters work because they are

  • well designed
  • created with flair
  • concisely written

 

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Newsletter design, writing, fulfilment and reporting

You need carefully considered and constructed Subject Headings. Your newsletters need to go out on the best day of the week and at the best time of day. You need newsletters that don’t just grab the readers’ attention - but keep it.

The Copywriter Pro Newsletter service can be as simple or as comprehensive as you need.

  • Newsletter design and writing
  • Newsletters that are tested to make sure they’re spam-free, giving them the best chance of passing through your clients’ spam filters.
  • I'll follow up every campaign with a report detailing how many newsletters were sent, delivered, opened and clicked.
  • A fail-safe ‘unsubscribe’ service, so you’ll always be on the right side of the GDPR regulations.

 

Newsletter writing FAQs

 

Why should I hire a professional to write my newsletters?

You’ll get clear, engaging emails that your audience will want to read. A professional will help you build stronger customer relationships, encourage action, and avoid mistakes that can harm your brand.

What’s included in your newsletter writing service?

You’ll get well-structured, reader-friendly emails with attention-grabbing subject lines, clear calls to action, and content tailored to your audience. I’ll also make sure the tone fits your brand.

Will you plan the topics or do I need to provide them?

I can do both. If you already have ideas, I’ll shape them into strong newsletters. If not, I’ll suggest topics that support your goals and keep your readers interested.

How often should I send newsletters?

That depends on your audience and goals — but monthly or fortnightly works well for most businesses. I can help you find the right balance so you stay in touch without overwhelming people.

Can you write newsletters that follow my brand voice?

Sure! That's the whole idea - I’ll take the time to understand your tone and style. If you have brand guidelines, I’ll use them. If not, I’ll work with you to create a voice that fits.

Do you use AI tools to write newsletters?

No - I write newsletters myself to make sure they’re original and engaging. I may use tools to help with research, but the content comes from me.

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