Video Scripts

 

Use video to double your client engagement

“It is a truth universally acknowledged, that a single man in possession of a good fortune,

must be in want of a wife”.

So declared Jane Austen as the opening words of Pride and Prejudice.

If Jane were a 21st century marketing ninja, might she have written,

“It is a truth universally acknowledged, that a website that is failing to engage with its audience, must be in want of a video”?

 

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Video - central to client engagement

These days, video on a website is central to client engagement.  Here’s why –

  • Over 90% of Internet viewers viewed online video in the month of July 2016
  • The average number of videos watched is now over 1,000 per annum
  • In terms of click-rate, 1 minute of video is worth 1.8 million words, which is 3,600 typical web pages
  • Video makes up 50% of all mobile online traffic and over 90% of internet traffic
  • 60% of users watch video content before reading text on the same page
  • 37% of people share videos on their mobiles and 63% watch videos on their mobiles
  • 58% of online video watchers watch video on social media sites
  • 90% of information transmitted to the brain is visual.  The brain processes visuals 60,000 times faster than text.
  • Visitors continue navigating your site for, on average, an extra 2 minutes after viewing a video
  • People share videos 12x times more often than text posts
  • Buyers and sellers typically visit 5 websites before choosing which service or product to purchase. Add video to your website and this number decreases to less than 2
  • Adding a video to an email marketing campaign increases revenue by an average of 40%
  • Why the focus on video on a copywriting site?

Simply because almost every video needs text – either an engaging script to be narrated or some punchy bites of text to be displayed on the video.

I’ll make sure your video scripts are bright and engaging; they'll get your message across in a way that is both clear and memorable.
The result?  Your clients will be inspired to pick up the phone and find out more!

 

Video script FAQs

 

What types of video scripts do you write?

I write scripts for a wide range of formats, including explainer videos, brand stories, social media reels, product demos, training videos, and YouTube content. Each script is tailored to fit your message, audience, and platform.

How long should a video script be?

That depends on the purpose and platform. A 60-second video typically has around 130–150 words. I’ll help you strike the right balance between clarity, engagement, and timing.

Can you match my brand tone and voice?

Absolutely. I take time to understand your brand and will write in a tone that sounds like you — whether that’s bold and punchy, warm and conversational, or formal and professional.

How do we get started?

We’ll start with a short briefing call or questionnaire to clarify your goals, audience, and messaging. From there, I’ll write the script and include revisions so you’re happy with the final result.

Do you offer revisions?

Yes — every project includes at least one round of edits. My aim is to get it right and make sure you feel confident using the script.

Can you help turn an existing video into a new script?

I can rewrite or repurpose older videos, improve existing scripts, or adapt them for new platforms (like turning a long video into a short reel).

How much does it cost?

Prices vary depending on the length, complexity, and format of the video. Get in touch and I’ll provide a clear quote based on your needs.

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