Blogs are great.
First - they keep your web visitors informed about the latest news in your sector.
This helps you to come across as an authority.
Second - they can be fun and entertaining. This gives you and your business a human face - makes you worth knowing.
Third - blogs are a terrific base for newsletters, social media posts, print article and press releases. Write a regular blog and you'll have instant ammunition for each of these PR platforms.
Fourth - blogs are simply wonderful for SEO - Search Engine Optimisation.
Here's why -
To persuade the search engines to love your website, you have to keep it fresh. Google will never love you if you let your site gather dust.
Google favours websites that are organic, living .spaces - havens of information, with pages linked to each other in a logical, intuitive way.
When checking your website over every few weeks, the web 'spider' checks out fresh content and analyses links. It makes judgements as to how each of your pages should rank according to various search words and phrases. Google knows not only how many visitors have landed on your pages, but also, how they have navigated around your site and which links they've clicked on.
Blogs are a great way to fulfil these criteria. But it's no good posting any old blogs in any old way.
To be effective for SEO, your blogs must
be well-written - engaging and useful
be well-structured - with properly defined headings and sub-headings
contain well-researched search words and phrases, distributed carefully throughout the blog (definitely not spammed across the entire article)
contain links to other pages on your website, with carefully selected anchor text.
For tips on how to blog effectively, take a look at this selection of blogs on blogging.
Or, there are numerous books on effective blogging.
Here's my favourite - straightforward, no-nonsense, informative and fun.
Click on the book to find out more.
Would you like to know more about blogging for your website?
Give me a call - 01604 378495.
I'd love to hear from you.