Blogs & Articles for Websites
Blogs are great.
Why?
First - they keep your web visitors informed about the latest news in your sector - helping you to come across as an authority.
Second - they can be fun and entertaining. This gives you and your business a human face - making you worth knowing.
Third - blogs are a terrific base for newsletters, social media posts, print article and press releases. Write a regular blog and you'll have instant ammunition for each of these marketing platforms.
Fourth - blogs are simply wonderful for SEO - Search Engine Optimisation.
Why blogs matter for SEO - Search Engine Optimisation
To persuade the search engines to love your website, you have to keep it fresh. Google will never love you if you let your site gather dust.
Google favours websites that are organic, living spaces - havens of information, with pages linked to each other in a logical, intuitive way.
When checking your website over every few weeks, the web 'spider' checks out fresh content and analyses links. It makes judgements as to how each of your pages should rank according to various search words and phrases. Google knows, not only how many visitors have landed on your pages, but also, how they have navigated around your site and which links they've clicked on.
Blogs are a great way to fulfil these criteria. But - it's no good posting any old blogs in any old way.
What makes a great blog?
To be effective for SEO, your blogs must
- be well-written - engaging and useful
- be well-structured - with properly defined headings and sub-headings
- contain well-researched search words and phrases, distributed carefully throughout the blog (definitely not spammed across the entire article)
- contain links to other pages on your website, with carefully selected anchor text.
You need a blogging strategy, a plan.
For more on this, take a look through some of these Blogs & Articles.
Blogging FAQs
A professional blog writer will help you create clear, engaging content that attracts readers, builds trust, and boosts your search rankings. You’ll save time and get blog posts that support your business goals. Sound good to you?
Blogging helps you show your expertise, improve your website’s SEO, and give visitors a reason to come back. It can also drive leads by answering the questions your customers are already asking online.
You’ll get well-researched, original blog posts tailored to your audience. This includes SEO optimisation, a clear structure with headings, and calls to action that help drive results.
No — not to write them. I sometimes use AI for research. But - the ideas, structure, and wording all come from me. That way, your blogs will stand out as being in your 'voice'. They'll connect with your readers with engaging content that reflects your brand.
You can if you want. We'l work in whatever way works best. Before I start working with you, we'll chat about the blogging strategy. You might prefer to choose a topic a month to reflect industry trends. Maybe you'd rather set out a plan for blog topics months in advance. There are pros and cons with either approach. Together, we’ll build a plan that works for you.
Consistency matters. Most businesses see the best results with at least one blog per month — but weekly or fortnightly posts can build momentum faster.
Yes - I’ll work to reflect your brand voice so the blogs feel like a natural part of your website. If you have style guides or examples, I’ll use them to guide the writing. We can talk about all this before I start.
Oh definitely! It's never a good idea to leave your blogs gathering dust in some dark corner of your website. I'll structure them so that you (or I) can turn them into engaging, compelling emails newsletters or social posts ... or both!
