Business Letters - are yours doing justice to your brand?
You use business letter templates. Every business does.
- Letters of engagement
- Estimates & Quotes
- Letters of introduction
- Job offers
- Offers of promotion
- Chasing payment
To represent your business effectively, each of these needs to be professionally written and professionally designed.
Business letter templates makeover
So many businesses fall back on the business letter templates supplied by their trade organisation. These letters are almost always stiff, formal and robotic. Instead, you should be thinking of every single one as an opportunity to reinforce your business's personality - in other words, promoting your brand.
Professional letter templates
First impressions are so important.
Imagine you're planning to send out a quote to a potential client, or a letter of engagement to a brand new one.
What will they think of you and your business if your letter is dotted with
- spelling mistakes?
- missing punctuation?
- grammatical errors?
- long-winded waffly sentences?
As an experienced business writer, I’ll produce for you a whole suite of letters and documentation, each designed specifically to present your business with its own distinctive personality.
One-off business letters
Sometimes there are letters you need to write for which you don't have a template. They might be one-offs.
These might be what you could call 'difficult' letters.
- Dealing with complaints
- Letters of condolence
- Chasing payment with a long-standing client
Sometimes, these letters are urgent. Don't worry - I'll turn them round quickly.
However small the task, just give me a call.
More than words - laying out the 'Welcome' mat
It's true - spelling, punctuation and grammar all count. But so does the overall layout and appearance. When your prospect opens the envelope, only to be faced with a solid block of text, like a page from a Dickens novel, they won't relish reading it. Your letters should have
- well-thought out headlines and sub-headings
- bulleted lists
- an easy-to-read, neat font
- plenty of 'white space'
In short, your prospect needs to feel welcome.
Capture their attention, express your personality and you'll be half-way to capturing their business.
Business letters FAQs
Most trade body templates are dull, stiff and overly formal. Your letters should sound like you — clear, warm, and confident. Every letter is a chance to show your personality and build trust in your brand.
I can write or refresh:
- Quotes and proposals
- Letters of engagement
- Follow-up letters
- Complaints and replies
- Payment chasers
- Condolence letters
- Any one-off letter that needs a professional touch
If it’s important or sensitive, I’ll help you get the tone just right.
Yes. If you’ve written something but it feels too stiff, too long or just not quite right — I’ll improve the flow, fix any mistakes, and shape the tone to suit your business.
Both. I can create a full suite of branded templates — or write one-off letters when something urgent or unusual crops up.
Yes. Polished writing doesn’t need to sound robotic. I’ll keep the right level of formality and make sure your tone feels human, confident and easy to read.
Absolutely. A good letter doesn’t just need good words — it needs to look right too. I’ll use clear fonts, good spacing, headlines, and bullet points to help your letters feel welcoming and easy to read.
For urgent letters, I can usually help quickly — just let me know. For a full set of templates, I’ll give you a timeline up front and stick to it.
It depends on how many letters you need and whether we’re starting from scratch or updating what you already use. I’ll give you a fixed price so there are no surprises.
