Website copy for Accountants - engaging copy to attract new clients

 

Copywriting for accountants is one of our key specialisms.
As an Accountant, you'll want your communications to be concise, professional, informative. That's pretty obvious. But you also need to engage your readers - make them feel they're chatting with a human being! This isn't easy - but it's where a good copywriter can help.

You need to avoid waffle. You need web copy that grabs and keeps your readers' attention, inspiring them to pick up the phone and find out more.

I provide engaging copy for accountants'

  • Websites
  • Newspaper articles
  • Newsletter campaigns
  • Letters of introduction
  • Brochures

Website copy for accountants

It's a straightforward process

We'll sit down together and decide what makes your accountancy practice really special 

  • your fields of expertise
  • your specialisms
  • your company ethos
  • your ambitions
  • your challenges

We'll discuss your clients – find out what makes them tick.

I'll then produce copy that presents your firm in a professional, positive light - copy that will inspire your clients to pick up the phone and find out more.

 

SEO - Search Engine Optimisation

Writing website copy for accountants, SEO is really important. I keep up to date with the latest Google algorithms. I make sure your web copy is Google-friendly - giving your web pages the best chance of climbing the search engine results pages and staying there!

Read more about SEO - Search Engine Optimisation.

 

Busting the myth with clever copywriting for accountants

So - what is it with accountants?  How come the 'boring' tag? The answer, of course, is that they’re no more boring than anyone else. You bet your life - there are many who are crazy about cage fighting, mad about matchstick modelling and dotty about dumpster diving.

It’s simply that, most of us don't see the interesting side of accountants. We imagine them immersed in balance sheets, P&L reports and double-entry book-keeping. For many of us, their day jobs are somewhat less than riveting. However ... all of us in business know we need accountants.

And here's the crux, my dear accountant friends ...

Like it or not – it would seem that accountants definitely need copywriters.

 

Turning your accountancy web copy into a client magnet

So, we’re agreed that accountants aren’t boring, but there is an image problem.
Fortunately, this is a problem that copywriters can help you address.

By working with you to write your business and marketing copy, we can make sure that your practice comes across, not only as efficient and professional but also as responsive and approachable.

We’ll create a website and deliver printed material that communicates your services clearly and effectively. At the same time, we’ll put across your 'human' side. Writing accountancy copy is a pretty specialist area of expertise – one in which traditionally, accountants aren’t trained. Good copy has to be accurate and informative, but you’ll also want it to provoke a response - to ‘engage’.

Why do Accountants need Copywriters?

Clear Communication is Crucial

In the complex world of accounting, clear and effective communication is vital. You deal with intricate data and financial details daily. Conveying this information in a way that's easy to understand can be a challenge. This is where a skilled copywriter comes in. They can turn complex accounting jargon into simple, engaging content. This helps your clients understand the value of your services.

Enhancing Your Professional Image

Your professional image is crucial in building trust with clients. Copywriters help you present your services in a polished, professional manner. They ensure your website, brochures, and reports are not only informative but also appealing. This boosts your credibility and helps you stand out in a competitive market.

Accountancy Copywriters and Effective Marketing

Marketing in accounting isn't just about listing services; it's about connecting with your audience. Copywriters understand how to craft messages that resonate with your target clients. They know how to highlight your unique selling points, making your services more attractive to potential clients.

Saving you time and money

You're an expert in accounting, not in writing. Crafting compelling content takes time and effort. Hiring a copywriter frees up your time, allowing you to focus on what you do best - managing your clients' financials. Just as you save them time and money, I'll do the same for you!

SEO Benefits

In today's digital age, online visibility is key. I'm pretty adept at legitimate and effective SEO (Search Engine Optimisation) techniques. I'll optimise your content to rank higher in search engine results. This increased online presence will draw more traffic to your website, potentially leading to new clients.

Keeping Content Fresh

The accounting industry is constantly evolving. A copywriter helps keep your content up-to-date with the latest trends and regulations. This not only informs your clients but also shows that you're a forward-thinking professional.

Beautifully crafted accountancy copy - changing how your services are perceived

As an accountant, your expertise lies in numbers, not words. Hiring a copywriter can make a significant difference in how your services are perceived and understood. They're not just writing words; they're crafting a bridge between you and your clients. This investment in professional writing can lead to enhanced client relations, improved business image, and ultimately, business growth.

 

Here are some great Accountants I've written web copy for ...

Click the URL to visit the website.

Just a quick note - believe it or not, a few clients occasionally make amendments to their web copy without first running it past their copywriter. Now - I know you'd never contemplate such a thing, but do bear in mind - the copy on these websites might have changed a fraction since first created.

 

 

SEO Copywriting for Accountants - FAQs

 

Why should I choose Copywriter Pro to produce content for my accountancy practice website?

A number of reasons -

  • I have many years of experience successfully generating copy for accountancy practices both large and small. My work includes keyword research for SEO, content for web pages, blogs, newsletters, social posts and LinkedIn profiles.
  • Although I'm a 'generalist' copywriter, I have more clients from the accountancy sector than any other.
  • I've been able to help many accountancy practices to expand their client base by writing copy that addresses their target audiences' pain points and encourages them to get in touch.
  • As a freelance professional copywriter, I'm adaptable and responsive.
What benefits will your SEO copywriting services bring to my accountancy practice?

A principal benefit of my SEO copywriting services is online visibility.

  • You'll appear higher up the search engines, allowing potential clients to find you more easily. By targeting specific keywords related to your services, you'll attract a relevant audience, increasing your website traffic.
  • Also, the compelling content I write will engage readers, build trust in your expertise, and encourage enquiries and client sign-ups.
How can I measure the success of copywriting for my accountancy practice?

You'll be able to measure success through several key metrics -

  • increased website traffic
  • higher search engine rankings for targeted keywords
  • improved engagement rates (such as time on site, bounce rate, and page views).

You should also, of course, see an increase in enquiries and client sign-ups.

How often should we update our website content for the best SEO results?

Regular updates are essential for maintaining and improving SEO performance.
This could be simply by posting new, relevant content at least once a month. This keeps your site fresh, encourages repeat visits, and provides more opportunities to rank for various keywords.
However, the frequency will vary based on your specific goals and the competitive landscape of the accountancy sector.

What type of content will work best for my practice?

Well, that depends on the type of client you're after.
Before the content writing process starts you and I would talk about the kind of client you want to attract.
What are they looking for?
What are their pain points?
What problems will your accountancy skills resolve?

Once we've answered these questions, we can come up with a writing style and 'tone of voice' (More about Tone Of Voice here) that matches your values and practice 'personality', while resonating with your target audience and encouraging them to sign up with you.

Why do I need a copywriter?
‘I don't need a copywriter. My wife's a real stickler for grammar and punctuation.’

Yes, it's true. Someone said this to me just a year or so ago.

Have you noticed? Everyone thinks they're a good driver. Well, almost everyone.
It's a bit the same with English. Everyone - OK, not everyone - but far too many people, think they can write well. But - there’s a hell of a difference between putting one word in front of another and writing in a way that's clear, concise and compelling. In other words, writing English that achieves what you want it to achieve.

'It'll do'

This is me when I have a go at DIY. It's also why I'm barred from doing it. My 'it'll do' is likely to lower the value of our house by at least 25%!

It’s the same with copywriting. Sure, you can have a go yourself but - and a touch of tough love coming up here - your copy will never be anywhere near as good as that which a professional copywriter will write for you.

Tblobfishhink how long it takes you to plan, write, and rewrite your own copy.
The chances are it will sound flat-footed, stiff and formal - about as engaging as a date with a blobfish with haliotosis.
So - in the end did you really save yourself any time and hassle?
How many extra clients would you have found with professionally written copy?

 More on why copywriting matters here.

 

What does a copywriter do?
The most important question of all!

A copywriter uses their knowledge of language and how people respond to it to 

  • enhance your brand
  • get you new clients - not just any clients, but the type you really want
  • strengthen the relationship you have with your current clients

It sounds simple, doesn't it?
But there's far more to effective copywriting than many realise.
Almost everyone sudies English at school. Many enjoy these studies and achieve high grades. The trouble is, some of these high achievers believe that being 'good at English' and knowing about the rules of grammar and punctuation are all that copywriters need to know.

It don't come easy

Fwhat does a copywriter dorom knowing the difference between the passive and active voice to knowing how to write words in a way that's commercially effective is a big leap.

A copywriter's creativity doesn’t come easy. It doesn’t happen on demand - at the click of a pair of inky fingers.

A copywriter might one day, with a thunderbolt of inspiration, come up with a killer strapline in a few seconds. The next day, it could take a half a day of agonising mental grind to achieve the same result.

As with any skill, copywriting knowledge and judgement is borne of years of learning and experience,  not to mention the occasional catastrophe!

 

You'll find out much more here about the life of a copywriter.

What's the difference between 'copy' and 'content'?

OK - Copywriters can sometimes be really picky about this - though not this copywriter.

Strictly speaking, 'copy' is words. 'Content' is anything that appears on the website (or in the brochure) - words, images, links etc. For general purposes, the two terms are interchangeable.

What comes first? The website design or the copy?

Good question. I work with dozens of web designers and there's no consensus as to which should come first - the design or the content. It will certainly help to get an idea of the 'personality' of your business if I get to see the design before writing the copy. But I'll work whichever way suits you and your web designer.

How many rounds of amendments can I have?

Normally, two are enough - and that's what is stated in the Copywriter Pro Terms & Conditions.
I'm often prepared to make further amendments until it's right.
What matters most of all is that you get the finished copy that you need.

What about proofreading?
Proofreading? All part of the service

proofreadingAs you'd expect, that's all included. Once you've approved the final draft,
I carry out a rigorous round of proofreading to eliminate any spelling or punctuation errors.
I use proofreading platforms, such as Grammarly. Read a review of various such tools here.
I also follow old-school techniques, such as reading aloud from a printed copy, starting with the final sentence, before reading the previous sentence, then the one before that etc.
It's time-consuming - but it works

What about turnaround time?

Clearly, this depends on the nature and the scale of the project.
As a general rule of thumb

  • for copy for a full website, you can expect the first draft 3 or 4 weeks following payment of the deposit.
  • for blogs, 5 working days is normal
How much does copywriting cost?

Wouldn't it be nice if there were a simple answer? But, of course, there isn't - and the answer won't surprise you.

The price of a copywriting job depends ... on how long the job will take to complete. Broadly speaking, there are three variables

  • How much research will I have to do?
  • How much background information can you provide?
  • How many words do you need?

 Read in more detail here about how much copywriting costs.

And how do you take payment?

For one-off projects -

  • We start with a 50% deposit.
  • When you receive the first draft, you'll also receive an invoice for the second 50%, which becomes due two weeks later.

For on-going work, such as regular updates or blogs and social media posts -

You'll receive an invoice on the 1st of each month (due for immediate payment) for the work carried out during the previous month.

transparent gif