Copywriting for Estate Agents


A favourite speciality is copywriting for Estate Agents - bringing sellers and buyers to the Estate Agent's door.

  • Property Specifications, both residential and commercial
  • Newspaper advertorials
  • Brochures
  • Newsletter campaigns
  • Letters of introduction
  • Articles on property trends

In a market as competitive as estate agency, you need website copy that's written with clarity and purpose - no waffle.
With Copywriter Pro, that's exactly what you get!


Website copy for estate agents

It's a simple approach.

We'll work together and analyse what makes your estate agency really special 

  • your fields of expertise
  • your specialisms
  • your company ethos
  • your ambitions
  • your challenges

We'll discuss your clients – find out what makes them tick.

I'll then produce copy for your estate agency that presents your firm in a positiveprofessional light - copy that will compel vendors or buyers to pick up the phone and find out more.


Full range of copywriting services for estate agents

But, I don't only write for the residential market.  I also deliver compelling copy for -

  • Lettings Agencies
  • Commercial Property Agents
  • Valuers
  • Surveyors


Do you dread going to parties?

Here's a short survey.
You’re at a party and a stranger poses the dreaded question - 

‘So - what do you do?'

Which of these is your usual reply?

  • I’m a negotiator
  • I’m an electro-chemical research scientist
  • Isn’t it lovely weather we’re having?
  • Oh dear – has your wife always been so friendly with our host?
  • (After a three-minute coughing fit you confess inaudibly) ‘estate agent’

Is it any surprise that you dread cocktail parties? Of course, it’s always the few dodgy estate agents who spoil the image of the many ...
and I know that you’re a great estate agent!

One reason that makes estate agents come across as 'all the same' is their web copy.

Be honest – does yours read a bit like this? (take a deep breath) ...

A rarely available three/four bedroom home ideally situated on the outskirts of Sodding Chipbury. Accommodation comprises entrance porch, entrance hall, study/bedroom four, shower room, lounge, dining room, kitchen and utility room. Upstairs are three bedrooms and a family bathroom. Outside there is a large front garden with off road parking leading to a double garage, the rear garden is landscaped and offers a good degree of privacy. Benefits include UPVC doors, windows, soffits and fascias, gas radiator heating and offered for sale with no onward chain. EPC: Tbc

Local area information
Sodding Chipbury is situated approximately 2 miles to the west of East Bunbridge town centre. The old village is centred along Main Road where several business, retail outlets and services are located to include grocery store, newsagent, bakery, building society, estate agent, hairdresser, key cutter/cobbler and florist. Sodding Chipbury also has churches and chapels of varying denominations, a medical centre, nursery, dental surgery and public houses. Schooling is provided through several state primary schools. The village has expanded considerably in recent years with the addition of several modern developments. Transport links are excellent with M4 junctions 14a (2 miles) and 15 (3 miles) and a regular bus service to East Bunbridge where a mainline train station operates to both Birmingham New Street and London paddington.

I bet you didn’t reach the end ...

... and who can blame you? This is where my expertise at writing copy for Estate Agents comes in. I write estate agent copy that will grab and then keep the attention of your prospective buyers and sellers.


Here's the Copywriter Pro version

A great family home

You’ll find this lovely property right on the edge of Sodding Chipbury.

As you arrive, you can’t help but notice the splendid front garden with plenty of off-road parking and a roomy double garage.

Take a look around the ground floor. Step in through the entrance porch and you’ll find the entrance hall, a handy shower room, the lounge, dining room, study (or fourth bedroom), the kitchen and utility room.

Then pop upstairs where you’ll find three bedrooms and the family bathroom. Then, back downstairs, don’t forget the back garden - nicely landscaped and offering plenty of privacy.

Things to look out for

-          doors, windows, soffits and fascias all made from durable UPVC

-          gas radiator central heating throughout

-          No onward chain - so, a nice quick purchase!


What’s great about Sodding Chipbury?

You’ll find Sodding Chipbury just two miles west of East Bunbridge town centre. The village is lovely, with a terrific buzz. There are all kinds of local businesses clustered around the pretty Main Street. There’s a grocery store, a newsagent, bakery, building society, estate agent, hairdresser, key cutter / cobbler and florist - plus several more.

You’ll find every possible amenity - a variety of Churches, a medical centre, nursery, a couple of primary schools, a dental surgery and two pubs. Transport links are right up-to-date - M4 junctions 14A and 15 are a couple of miles away. A regular bus service into East Bunbridge will get you to a mainline train station with frequent trains to Birmingham ad London Paddington.

I'll work with you to create estate agent copy that presents your firm in a positive, professional light - copy that will make your estate agency stand head and shoulders above the competition.

SEO - Search Engine Optimisation

When I write for estate agents, I always write in an SEO friendly manner. It's vital to keep abreast of the latest Google algorithms, making sure your web copy is Google-friendly. Written in this way, your website will have every chance of climbing the Search Engines - and staying there!

Read more about SEO - Search Engine Optimisation.


Here are some of the great Estate Agents I've written copy for ...

Click the URL to visit the website.

Just a quick note - believe it or not, a few clients occasionally make amendments to their web copy without first running it past their copywriter. Now - I know you'd never contemplate such a thing, but do bear in mind - the copy on these websites might have changed a fraction since first created.


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