Copywriting Specialisms


As an experienced copywriter, I've enjoyed working for countless types of business or organisation. Plenty of conventional ones

  • lawyers
  • accountants
  • estate agents
  • recruiters
  • HR companies
  • therapists
  • business coaches
  • tradespeople

But then there have been also been less run-of-the-mill clients too

  • a survivalist
  • a dancer and - wait for it -
  • a warrioress! (Don't believe me? Give me a call and I'll tell you more!)

Great copy to get you great clients

All these bsusiness and many more, it's been my privilege to work with. Yes - they're all different but, of course, they all have one thing in common. They all recognise the need for words that will win them more clients. Words for their websites, their email campaigns or their business letters that are clear, concise and compelling.

That's what every business - your business - needs. Words used sparingly and carefully - but delivered with clarity and impact. Words designed with a single goal - to grab and keep the attention of your clients - both current and new.

SEO - Search Engine Optimisation

I always write web copy with Search Engine Optimisation in mind. How else will potential clients find your website as they search for it on Google? I keep abreast of the latest Google algorithm updates, taking care to ensure that your web copy is Google-friendly in every way.
Your web pages will have a great chance of climbing the search engines ... and staying there!



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