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'Be bold, bloody and resolute' - How to write a great Call To Action
Those witches in Shakespeare's Macbeth sure knew a thing or two about writing great copy - particularly when it came to that all-important Call-To-Action. They knew that, to get someone to do something, it's no good pussyfooting around. Just tell 'em!
Dec 9, 2019
Get on with it!
“Look – I’m a technician.  I haven’t a clue about words.  It’s your job is to come up with all the flowery language.” These were the words of Bob, my lovely new client. Once I’d stopped smiling, I had to let Bob down gently and remind him, that of the many services offered by Copywriter Pro, being the purveyor of ‘flowery language’ definitely isn’t one.
Sep 29, 2019
King Lear and the art of Nothing
When going through one of his demented, delusional, yet piercingly insightful phases, Shakespeare's King Lear, once intoned threateningly, "Nothing will come from nothing!". Was he right? I guess he probably wasn't referring to the art of effective business writing. But if, by chance, he was, then he was surely way off the mark. Because, in all kinds of business writing, plenty will definitely come from nothing.
Aug 31, 2019
The Power of 3 - a massively effective writing tool
Once upon a time, there lived a young, ambitious, better-than-averagely-good-looking politician. One day he stood up in front his audience and promised, “When I become Prime Minister my 3 main priorities will be education, education, education.” His early years as Prime Minister went rather well.  It was only towards the end of his term of office that things went somewhat awry for Tony Blair
Jun 15, 2019
What's your favourite word?
First of all, I'll tell you about mine.
Mar 25, 2019
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