Copywriting Insights
I never like the word 'blog' a menu title.
Isn't 'Copywriting Insights' way more appealing?
Here's where you'll find out about -
- how copywriting works
- countless copywriting ideas, hints and tips ... some of which actually work!
- what questions you should be asking before taking on a copywriter
- SEO - how to write to keep Google happy. (Should you write to keep Google happy? Maybe not)
- how to write a compelling Call To Action
- weird word quirks for word nerds
- writing newsletters
- the best books to read on copywriting
- grammar stuff
I could go on ... in fact I do go on and will go on, with more tips, news and info posted almost every day.
Check out the growing list of categories on the right.
Even better - sign up to get it all in one weekly newsletter - The Copywriter's Chronicle
Oh - and when you do sign up, I'll send you a free copy of my 15-point Web Copy checklist.
‘Oooh lovely! A Sales Letter … just what I fancy reading!’
When was the last time you responded like this to a Sales Letter that gate-crashed its way onto your doormat? Get ready for a surprise. You might not love them, but the evidence is clear - Direct Mail Sales Letters are more effective than ever before.
Today I’ll show you the proof. Then we’ll look at a few easy tricks to give your sales letter a greater chance of success.
Oct 27, 2020
How's your direct mail program working? How are your response rates? In this two-part article, you’ll pick up a handful of hints and tips that will make all the difference. Say a big ‘hello’ to the most powerful instance of copywriting you’re ever likely to use. The Sales Letter. What? More potent than web copy? Yep – most certainly.
Oct 5, 2020
