Copywriting Insights

Here's where you'll find out about -

  • how copywriting works
  • countless copywriting ideas, hints and tips ... some of which actually work!
  • what questions you should be asking before taking on a copywriter
  • SEO - how to write to keep Google happy. (Should you write to keep Google happy? Maybe not)
  • how to write a compelling Call To Action
  • weird word quirks for word nerds
  • writing newsletters
  • the best books to read on copywriting
  • grammar stuff

Check out the growing list of categories on the right.

Even better - sign up to receive your tips in a single, short email every Monday morning.

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Oh - and when you do sign up, you'll receive a downloadable, printable 15-point Web Copy checklist.

Metadescriptions - The essential and free way to steer more visitors to your website
Meta-descriptions - your most valuable website promotion tool. Your meta-descriptions are often the first impression your potential customers have of your business. Make them count. By crafting engaging, keyword-rich descriptions for your key pages, you’ll increase clicks, boost your SEO over time, and bring more traffic to your site. Here's how.
Dec 16, 2024
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