Copywriting Insights
Here's where you'll find out about -
- how copywriting works
- countless copywriting ideas, hints and tips ... some of which actually work!
- what questions you should be asking before taking on a copywriter
- SEO - how to write to keep Google happy. (Should you write to keep Google happy? Maybe not)
- how to write a compelling Call To Action
- weird word quirks for word nerds
- writing newsletters
- the best books to read on copywriting
- grammar stuff
Check out the growing list of categories on the right.
Even better - sign up to receive your tips in a single, short email every Monday morning.
Oh - and when you do sign up, you'll receive a downloadable, printable 15-point Web Copy checklist.
CASE STUDIES - AUDREY HEPBURN HAD THE RIGHT IDEA Have you noticed how few businesses bother with Case Studies? They seem to think that all that's needed to open the floodgates of customer enquiries is to tell the world how great they are. Sure – promoting your products or services matters. But there's much more you can do to draw in your potential clients - adding Case Studies to your website being a prime example.
Oct 28, 2020
