The Knowledge Centre

Much more than a blog. The Knowledge Centre is definitely a better title.

Here's where you'll find out about -

  • prices - how much copywriting costs
  • how a copywriter works
  • what questions you should be asking before taking on a copywriter
  • SEO - how to write to keep Google happy. Or a better question - should you write to keep Google happy?
  • how to write a compelling Call To Action
  • word quirks for word nerds
  • writing newsletters
  • the best books to read on copywriting
  • grammar stuff

I could go on ... in fact I do go on and will go on, with more tips, news and info posted almost every day.
Check out the growing list of categories on the right.

Even better - sign up to get it all in one weekly newsletter - The Copywriter's Chronicle

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Oh - and when you do sign up, I'll send you a free copy of my 15-point Web Copy checklist.

How to write a Case Study
CASE STUDIES - AUDREY HEPBURN HAD THE RIGHT IDEA Have you noticed how few businesses bother with Case Studies? They seem to think that all that's needed to open the floodgates of customer enquiries is to tell the world how great they are. Sure – promoting your products or services matters. But there's much more you can do to draw in your potential clients - adding Case Studies to your website being a prime example.
Oct 28, 2020
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