It's never easy to say 'I'm sorry' - and mean it. We do almost anything to avoid the humiliation. And even when there's no alternative - when we know we just have to kneel before the one we have wronged and admit our shortcoming - we still try to weasel our way out of making a full-on apology. And we often do this by twisting the way we use language.
Nov 9, 2021
Do you care about grammar? I'd hazard a guess that Catherine Tate's redoubtable character, Lauren, almost certainly doesn't. But when we write copy, should we slavishly follow the rules of grammar? Are you sure?
Mar 23, 2020