Copywriting Insights
I never like the word 'blog' a menu title.
Isn't 'Copywriting Insights' way more appealing?
Here's where you'll find out about -
- how copywriting works
- countless copywriting ideas, hints and tips ... some of which actually work!
- what questions you should be asking before taking on a copywriter
- SEO - how to write to keep Google happy. (Should you write to keep Google happy? Maybe not)
- how to write a compelling Call To Action
- weird word quirks for word nerds
- writing newsletters
- the best books to read on copywriting
- grammar stuff
I could go on ... in fact I do go on and will go on, with more tips, news and info posted almost every day.
Check out the growing list of categories on the right.
Even better - sign up to get it all in one weekly newsletter - The Copywriter's Chronicle
Oh - and when you do sign up, I'll send you a free copy of my 15-point Web Copy checklist.
It's never easy to say 'I'm sorry' - and mean it. We do almost anything to avoid the humiliation. And even when there's no alternative - when we know we just have to kneel before the one we have wronged and admit our shortcoming - we still try to weasel our way out of making a full-on apology. And we often do this by twisting the way we use language.
Nov 9, 2021
Do you care about grammar?
I'd hazard a guess that Catherine Tate's redoubtable character, Lauren, almost certainly doesn't. But when we write copy, should we slavishly follow the rules of grammar? Are you sure?
Mar 23, 2020
