Copywriting Insights

I never like the word 'blog' a menu title.
Isn't 'Copywriting Insights' way more appealing?

Here's where you'll find out about -

  • how copywriting works
  • countless copywriting ideas, hints and tips ... some of which actually work!
  • what questions you should be asking before taking on a copywriter
  • SEO - how to write to keep Google happy. (Should you write to keep Google happy? Maybe not)
  • how to write a compelling Call To Action
  • weird word quirks for word nerds
  • writing newsletters
  • the best books to read on copywriting
  • grammar stuff

I could go on ... in fact I do go on and will go on, with more tips, news and info posted almost every day.
Check out the growing list of categories on the right.

Even better - sign up to get it all in one weekly newsletter - The Copywriter's Chronicle

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Oh - and when you do sign up, I'll send you a free copy of my 15-point Web Copy checklist.

When 'Sorry' really is the hardest word
It's never easy to say 'I'm sorry' - and mean it. We do almost anything to avoid the humiliation. And even when there's no alternative - when we know we just have to kneel before the one we have wronged and admit our shortcoming - we still try to weasel our way out of making a full-on apology. And we often do this by twisting the way we use language.
Nov 9, 2021
Grammar in copywriting? Bovvered?
Do you care about grammar? I'd hazard a guess that Catherine Tate's redoubtable character, Lauren, almost certainly doesn't. But when we write copy, should we slavishly follow the rules of grammar? Are you sure?  
Mar 23, 2020
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