The Knowledge Centre

Much more than a blog. The Knowledge Centre is definitely a better title.

Here's where you'll find out about -

  • prices - how much copywriting costs
  • how a copywriter works
  • what questions you should be asking before taking on a copywriter
  • SEO - how to write to keep Google happy. Or a better question - should you write to keep Google happy?
  • how to write a compelling Call To Action
  • word quirks for word nerds
  • writing newsletters
  • the best books to read on copywriting
  • grammar stuff

I could go on ... in fact I do go on and will go on, with more tips, news and info posted almost every day.
Check out the growing list of categories on the right.

Even better - sign up to get it all in one weekly newsletter - The Copywriter's Chronicle

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Oh - and when you do sign up, I'll send you a free copy of my 15-point Web Copy checklist.

Grammar in copywriting? Bovvered?
Do you care about grammar? I'd hazard a guess that Catherine Tate's redoubtable character, Lauren, almost certainly doesn't. But when we write copy, should we slavishly follow the rules of grammar? Are you sure?  
Mar 23, 2020
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