Curiosity does more than kill cats

A bringer of untold pleasure

Along with empathy, Curiosity is my favourite human trait. It separates us from the animal kingdom, who almost without exception, act on instinct. Curiosity is a driver that can bring untold satisfaction and pleasure. A book recommendation for you - Curious by Ian Leslie - The desire to know and why your future depends on it. I've lost count of how many of these I've given as gifts.

Back to the point - why we need to be curious when we write for our businesses. We need to be curious about our readers - those souls who we hope will soon become our customers. If we're going to engage them and sell to them, we need to understand them and relate to them.

Ask more, listen more, read more

So - we want to learn how to write great website copy? How do we do this? How do we find out what makes our clients tick? How do we find out how they tick? Easy. We listen. We develop an ear for how people talk. We need to think of people, not as a demographic, a target market, an audience segment - but simply, as people.

But it doesn't end with listening. We need to read too - widely. Yes - novels but other stuff too. Newspapers - broadsheets and tabloids, business books.

We need to ask more, listen more and read more. Then, we'll learn how to convert our readers into paying customers.

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