Learning from the best

I'm writing this on June 16th and I know exactly what you'll be doing today ... Celebrating Bloomsday! James Joyce Day - a day to reflect on the life of a man renowned for writing one of the longest sentences in literature - a staggering 3,000 words. It’s a day to honour his contributions to literature and to appreciate the unique style and innovative techniques he brought to the world of writing.

I can also guess exactly the question you're asking yourself right now -

"When I'm writing my blogs or social media posts, what can I learn from arguably Ireland's greatest literary giant?" Well - here goes.


1. Joyce had fun with words - so should we

Joyce was a linguistic innovator. He was always inventing new words and using language in unexpected ways. His playful approach to language made his writing vibrant and unique. We can take a leaf out of Joyce's book by -

  • Experimenting with language to keep our copy fresh and engaging.
    Here's one of mine - 'frivolant' it's a kind of cross between 'frivolous' and 'flippant'

  • Using creative wordplay to capture the reader’s attention and make the content more memorable.

2. Try using a stream of consciousness technique

Joyce's stream of consciousness technique immerses readers in characters' thoughts and feelings, providing an intimate glimpse into their minds.
For us as copywriters -

  • Reflecting the audience's thoughts and feelings creates a strong connection and makes the writing more relatable.

  • Making the writing feel personal and immediate can draw readers in and keep them engaged.


3. Use rich imagery

Joyce did this - beautifully ... with vivid imagery and sensory details. He had an exceptional ability to paint pictures with his words, making his scenes come alive in the reader's mind. We can take inspiration from this by -

  • Using descriptive language to create vivid visuals and immerse the reader in the narrative.
  • Appealing to the senses to make our copy more engaging and memorable.

 More on imagery here.


4. Attention to Detail

Joyce was meticulous with details, crafting his settings and characters with precision. This made his stories more believable and immersive. We can do the same with our blogs and web content.

  • Focus on details that matter to our audience, adding depth and authenticity to our messages.
  • Use specific details to make our copy more credible and trustworthy.


5. Joyce engaged readers by gradually revealing information

This technique kept readers curious and invested in the story.

Maybe we should all try revealing benefits and features in a logical and intriguing sequence to make our messages more compelling.


6. Breaking the rules

Joyce often broke traditional writing rules, making his work stand out. He wasn't afraid to challenge norms and experiment with new styles.

Don't be afraid to do the same. Break a few grammar rules - such as starting a sentence with 'And', 'But' or 'Or'.


7. Emotional Depth

Joyce’s work is known for its emotional resonance, touching readers on a profound level. He had a knack for evoking deep emotions through his storytelling.

We can do that too. read about storytelling here.

Try using some of Joyce's techniques (though it might be an idea to avoid his approach to sentence length!).

It's not hard and could work wonders for your reader engagement.

Happy Birthday, James!


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Jun 15, 2024
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