Press Releases - still alive and kicking!
Who needs Press Releases? As part of the Newspaper dinosaur family, aren't they pretty much extinct?
Far from it! Although traditional newspapers seem to be breathing their last, Press Releases today, in this age of digital marketing, are as vital as ever they were - maybe even more so.
If you have a business, you need Press Releases
Why?
Simply because, any time anything new takes place in your business, you need to be telling the world.
When we say 'anything', this could be
- a business launch
- a takeover or merger
- opening a new office, department or store
- launching a new product or service
- announcing an expansion
- welcoming a new appointment
You might also need to issue a Press Release to announce or explain bad news, such as the closure of an office or store. A Press Release is the perfect way to put a positive spin on a negative story.
Press Releases - much more than newspapers, radio and TV
In this digital age, we're talking about much more than sending your Press Release to local or national newspapers, radio and TV stations.
You'll want to put them up on your website, on LinkedIn or your social media platforms.
There's a strong link too between Case Studies and Press Releases. When you have a client success story, you should certainly be writing it up as a Case Study. Then, it's just a small step to converting this into a Press release. After all, it's positive publicity for you and for your client.
Press Releases should be yet another weapon in your communications armoury - a chance to ensure a consistent message across your business.
And here's a handy article with a few tips on how to write your own press release.
Press Releases FAQs
A press release is a short, clear news story written in a way that journalists and media outlets can use. It shares something newsworthy — like a launch, event, award or announcement — with the aim of gaining media coverage.
A good press release grabs attention and makes it easy for journalists to use your story. I’ll make sure it’s well-structured, newsworthy, and written in the right tone — with no waffle or weak headlines.
I write releases for:
- New product or service launches
- Company news and milestones
- Events and awards
- Changes in leadership or partnerships
- Surveys, insights or research findings
If you’re not sure if your news is press-worthy, I’ll help you shape the story.
I’ll write a full press release, ready to send to the media — including a clear headline, summary, quote (if needed), and contact details. I can also help with the subject line and email pitch if you’re sending it yourself.
Most press releases are written within 2–3 working days. If it’s urgent, let me know — I may be able to turn it around faster.
I focus on writing the press release. I don’t offer distribution myself, but I’m happy to recommend ways to send it — or platforms to use.
Prices depend on the complexity of the release and whether you need help shaping the story. I’ll give you a clear quote before we begin.
No one can. Coverage depends on the strength of the story and who you send it to. But I’ll give you the best possible chance by making sure your release is clear, newsworthy and well-written.
