LinkedIn Profiles & Pages

LinkedIn - your clients will check you out

I guess you already know this universal truth -
One of the first steps a potential client takes before contacting you is ... to check out your Linkedin profile or page. Some call it, perhaps unkindly and inaccurately, 'Facebook for grown-ups'.

LinkedIn matters ... massively.
It's your big chance to show

• what you do
• how you do it
• what makes you great

LinkedIn is great for spreading the word about

• Events
• Promotions
• New Products or Services
• Anniversaries
• Awards
• Thoughts & Ideas

Then there are LinkedIn Articles or 'posts'.
Engaging articles are a wonderful way to spread your word to the world and get the world to take part.

The easiest way to post these articles?

Just use your brilliantly written blogs.
By the way, if it helps, I happen to know someone who'll help you with blog writing ;-)

LinkedIn profiles

These are for you as an individual. Use it

• either to put yourself out there, so that the headhunters find you or to support your job application.
• or to promote your role within your business - tell the world about your workplace role, what you achieve and how you achieve it. Post articles, follow others and join conversations about topics that interest you and that will showcase your areas of expertise.

LinkedIn pages

These are for your company or organisation. They exist to promote your business to the online world - almost like a second (and free) website.

Stand out from the crowd

Putting together a LinkedIn profile, there's a lot to consider.
Soon you'll see a series of articles appearing here on the topic.

But for now, here's an example of what an effective LinkedIn profile might look like. As the Blue Peter presenters used to say - 'one I made earlier'.

SEO - Search Engine Optimisation for Social Media

Your LinkedIn profiles and pages need to be written with Search Engine Optimisation in mind. If they're carefully constructed and optimised, Google will love your LinkedIn profiles and pages.