Get more clients with words for your business that are clear, concise & compelling
Making your web content work for your business
Copywriting for websites – I'll work with you to deliver Web Content and Copy that works - that
Engages your visitors
Communicates your company message in your ‘voice’
Promotes the features and benefits of your services or products
Emphasises your USP, to stress why they should choose you ahead of the competition
Encourages your clients to take action
SEO - Search Engine Optimisation
You'll know how important this is to the success of your website.
OK - let's not assume you know! Let me explain. SEO is the art (you might say 'science') of structuring your website's pages so that they appear high up on the search engine results pages. When I write content for websites, I do it in a way that gives pages the best possible chance of reaching the highest search engine positions. I keep abreast of the latest guidance from Google, making sure that your website is effectively optimised.
Web copy to give your clients what they want - fast!
When potential clients visit your website, they want information – and they want it now. What information do they want?
Is it your Company History? Your Contact Details? The About Me info?
Nope! It's none of these.
The information your first-time website visitors want, above all else, is ... your services. Plain and simple. They want to know what you do and whether it matches what they're looking for.
This is where good website copywriting comes in.
I cut out the self-indulgent waffle and stick to web content which is so clear and so concise, that your visitors feel compelled to take action. Maybe they'll explore your site further or even better - they might pick up the phone to place an order! I don’t only write in your voice; I think about your clients' needs and desires too.
Some businesses prefer to write their own content. This can work out more expensive in the long run.
But – I'm happy to carry out a copy review/editing exercise. You submit your draft and I’ll check for errors of spelling, grammar or style. I’ll then optimise your copy to make it super-friendly for the search engines.