SEO - giving your pages the best chance of ranking high in the Search Engines
SEO - Search Engine Optimisation
Having a great website is a priority requirement for your business.
But if no-one can find your website - what's the point?
Clearly, you need your website to feature as high as possible on the search engine results pages but - and it's a big 'but' - only for the search terms that your visitors use when they're looking for your type of products or services.
Using years of SEO experience and know-how, I'll give your website a great chance of reaching page one of Google.
SEO - keeping your reader engaged
So many factors affect how well your website ranks on Google and the other search engines. Many of these are highly technical and related to the coding of the website. But did you know? One of the biggest factors affecting your web pages' Google ranking is the quality of the copy - how well it's written.
Well - Google measures how long each visitor spends on your web page. It also tracks how that visitor moves around your website from one page to the next. The longer a visitor stays on your site or re-visits it, the greater the chance you have of your site ranking high on the search engines. I'll write your website words in a way that doesn't just grab your reader but also holds their attention - keeps them glued to your pages.
It's all in that magic word - 'engagement'. By captivating your website visitor, and persuading them to re-visit, you'll massively boost your chances of a high SEO ranking.
Keeping things fresh for SEO
No-one likes a stale smell. We recoil from the whiff of stale fish or the smell of dirty socks.
Google feels the same way about your website. The more often Google passes by your website and detects that you haven't refreshed it with new content, the more likely it is to ignore your site and to move on to pastures more enticing. So what kind of 'fresh content' is Google looking for? It could be
- additions or amendments to current pages
- new pages
- blogs or articles
Regularly update your website's content and you'll keep Google's nose twitching.
A word about blogs
Blogs don't are a terrific way to keep your clients, customers or followers informed, educated and entertained. Write regularly and you'll soon become known as an authority in your field.
But blogs are also a great way to impress Google. A blog that’s optimised with your key words and phrases will give your website every chance of leaping up those search engines.
In brief, Google loves organic websites - ones which are forever changing - growing with relevant, well-written content.
For tips on how to blog effectively, take a look at this selection of blogs on blogging.