Bite that bullet!
Bite that bullet - One of the easiest and most effective ways to encourage your reader to stick with you
Jun 7, 2020
Space ... Copywriting's vital ingredient
Every other Thursday, I used to enjoy the great pleasure of an hour or two's networking in the company of a man called Martin. There was plenty to admire about Martin. Not only was he splendid networking company. Not only was he a terrific graphic designer. Martin also happens to be a speaker worth listening to.
Mar 9, 2020
What's the best font to use in Copywriting?
Fonts - why they really matter Have you ever visited a website and been totally turned off by the font style? The words may be elegantly and succinctly crafted. The website itself might be the work of a graphic genius. But … if the font makes the reading experience like a trudge through sticky toffee pudding, then – what’s the point?
Oct 13, 2019
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