The Knowledge Centre

Much more than a blog. The Knowledge Centre is definitely a better title.

Here's where you'll find out about -

  • prices - how much copywriting costs
  • how a copywriter works
  • what questions you should be asking before taking on a copywriter
  • SEO - how to write to keep Google happy. Or a better question - should you write to keep Google happy?
  • how to write a compelling Call To Action
  • word quirks for word nerds
  • writing newsletters
  • the best books to read on copywriting
  • grammar stuff

I could go on ... in fact I do go on and will go on, with more tips, news and info posted almost every day.
Check out the growing list of categories on the right.

Even better - sign up to get it all in one weekly newsletter - The Copywriter's Chronicle

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Oh - and when you do sign up, I'll send you a free copy of my 15-point Web Copy checklist.

Space - Copywriting's vital ingredient
Every other Thursday, I enjoy the great pleasure of an hour or two in the company of a man called Martin Beckley. There’s plenty to admire about Martin. Not only is he splendid networking company. Not only is he a terrific graphic designer. Martin also happens to be a speaker worth listening to.
Mar 9, 2020
What's the best font to use in Copywriting?
Fonts - why they really matter Have you ever visited a website and been totally turned off by the font style? The words may be elegantly and succinctly crafted. The website itself might be the work of a graphic genius. But … if the font makes the reading experience like a trudge through sticky toffee pudding, then – what’s the point?
Oct 13, 2019
A Capital Idea
It's all about clarity Some of the biggest brands ignore this one.  When you write your domain name, either as your email address or your web address, always capitalise the first letter of each word - like this - www.CopywriterPro.co.uk.  It makes it so much easier for the brain to take it in.
Apr 24, 2019
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