The Knowledge Centre

Much more than a blog. The Knowledge Centre is definitely a better title.

Here's where you'll find out about -

  • prices - how much copywriting costs
  • how a copywriter works
  • what questions you should be asking before taking on a copywriter
  • SEO - how to write to keep Google happy. Or a better question - should you write to keep Google happy?
  • how to write a compelling Call To Action
  • word quirks for word nerds
  • writing newsletters
  • the best books to read on copywriting
  • grammar stuff

I could go on ... in fact I do go on and will go on, with more tips, news and info posted almost every day.
Check out the growing list of categories on the right.

Even better - sign up to get it all in one weekly newsletter - The Copywriter's Chronicle

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Oh - and when you do sign up, I'll send you a free copy of my 15-point Web Copy checklist.

Bite that bullet!
Bite that bullet - One of the easiest and most effective ways to encourage your reader to stick with you
Jun 7, 2020
Space ... Copywriting's vital ingredient
Every other Thursday, I enjoy the great pleasure of an hour or two in the company of a man called Martin Beckley. There’s plenty to admire about Martin. Not only is he splendid networking company. Not only is he a terrific graphic designer. Martin also happens to be a speaker worth listening to.
Mar 9, 2020
What's the best font to use in Copywriting?
Fonts - why they really matter Have you ever visited a website and been totally turned off by the font style? The words may be elegantly and succinctly crafted. The website itself might be the work of a graphic genius. But … if the font makes the reading experience like a trudge through sticky toffee pudding, then – what’s the point?
Oct 13, 2019
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