Copywriting Insights
Here's where you'll find out about -
- how copywriting works
- countless copywriting ideas, hints and tips ... some of which actually work!
- what questions you should be asking before taking on a copywriter
- SEO - how to write to keep Google happy. (Should you write to keep Google happy? Maybe not)
- how to write a compelling Call To Action
- weird word quirks for word nerds
- writing newsletters
- the best books to read on copywriting
- grammar stuff
Check out the growing list of categories on the right.
Even better - sign up to receive your tips in a single, short email every Monday morning.
Oh - and when you do sign up, you'll receive a downloadable, printable 15-point Web Copy checklist.
Bite that bullet - One of the easiest and most effective ways to encourage your reader to stick with you
Jun 7, 2020
Every other Thursday, I used to enjoy the great pleasure of an hour or two's networking in the company of a man called Martin. There was plenty to admire about Martin. Not only was he splendid networking company. Not only was he a terrific graphic designer. Martin also happens to be a speaker worth listening to.
Mar 9, 2020
Fonts - why they really matter
Have you ever visited a website and been totally turned off by the font style? The words may be elegantly and succinctly crafted. The website itself might be the work of a graphic genius. But … if the font makes the reading experience like a trudge through sticky toffee pudding, then – what’s the point?
Oct 13, 2019
