Is the client brief the most critical part of a copywriter's work? Well, there's certainly a case to be made for this being true. Without knowing the client's - target market - project goals - market conditions - competitors - brand values - USPs - tone of voice how can a copywriter even make a start on the project?
May 11, 2020
How much should I pay for copywriting? What a great question - and oddly enough, one that so many copywriters seem scared to answer. But think about it. We’re talking about your money after all and how you might be choosing to spend it - so it seems pretty reasonable to ask, ‘how much does copywriting cost?’ Imagine you’re standing outside a restaurant, examining the menu, but the menu shows no prices. What’s more likely? That you take a table or that you move on down the street? Well it’s the same with copywriting. ‘How much?’ is an excellent question.
May 10, 2020