The Knowledge Centre

Much more than a blog. The Knowledge Centre is definitely a better title.

Here's where you'll find out about -

  • prices - how much copywriting costs
  • how a copywriter works
  • what questions you should be asking before taking on a copywriter
  • SEO - how to write to keep Google happy. Or a better question - should you write to keep Google happy?
  • how to write a compelling Call To Action
  • word quirks for word nerds
  • writing newsletters
  • the best books to read on copywriting
  • grammar stuff

I could go on ... in fact I do go on and will go on, with more tips, news and info posted almost every day.
Check out the growing list of categories on the right.

Even better - sign up to get it all in one weekly newsletter - The Copywriter's Chronicle

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Oh - and when you do sign up, I'll send you a free copy of my 15-point Web Copy checklist.

How does a copywriter work? The Client Brief
Is the client brief the most critical part of a copywriter's work? Well, there's certainly a case to be made for this being true. Without knowing the client's - target market - project goals - market conditions - competitors - brand values - USPs - tone of voice how can a copywriter even make a start on the project?
May 11, 2020
How much should I pay for copywriting?
How much should I pay for copywriting? What a great question - and oddly enough, one that so many copywriters seem scared to answer. But think about it. We’re talking about your money after all and how you might be choosing to spend it - so it seems pretty reasonable to ask, ‘how much does copywriting cost?’ Imagine you’re standing outside a restaurant, examining the menu, but the menu shows no prices. What’s more likely? That you take a table or that you move on down the street? Well it’s the same with copywriting. ‘How much?’ is an excellent question.
May 10, 2020
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