Blogging without a strategy is like trying archery while blindfolded. You might hit something, but it’s mostly down to luck. If you want to improve your chances of ranking well on Google, a structured approach will help. One of the most effective methods is the pillar/cluster blogging strategy. This gives your web pages a strong foundation and a clear, logical structure that both your audience and search engines will appreciate.
Jan 17, 2025
Your blog's first sentence acts as a magnet. It's your one shot to captivate your audience and make them eager for more. Think of it as your blog's handshake - it needs to be strong, confident, and memorable.
Feb 7, 2024
Which do you prefer? "The sunset was beautiful"? or "The sky melted into shades of gold and pink, casting a warm glow that flooded the horizon."? If you and I are to remain friends, it had better be the second one. Why does it work? Because it uses language that appeals to the senses - sensory language.
Feb 2, 2024
Does writer’s block put you off writing a blog?
You might have read that distraction is the best cure - take a walk, cook a meal, phone a friend, bath the dog, cook the dog, bath a friend. Any of these might work … or they might not. Sooner or later, we must drag ourselves back to the PC and get serious about writing.
Jul 26, 2021
So many of us start our blogs with unbridled enthusiasm, words tripping gaily from finger-tip to web page. With manic diligence, we regularly dispense morsels of knowledge to our fledgling audience.
Aug 23, 2019
