Copywriting Insights

Here's where you'll find out about -

  • how copywriting works
  • countless copywriting ideas, hints and tips ... some of which actually work!
  • what questions you should be asking before taking on a copywriter
  • SEO - how to write to keep Google happy. (Should you write to keep Google happy? Maybe not)
  • how to write a compelling Call To Action
  • weird word quirks for word nerds
  • writing newsletters
  • the best books to read on copywriting
  • grammar stuff

Check out the growing list of categories on the right.

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Oh - and when you do sign up, you'll receive a downloadable, printable 15-point Web Copy checklist.

Make your opening blog sentence count
Your blog's first sentence acts as a magnet. It's your one shot to captivate your audience and make them eager for more. Think of it as your blog's handshake - it needs to be strong, confident, and memorable.  
Feb 7, 2024
Your readers need to see, hear, feel, taste and smell your world
Which do you prefer? "The sunset was beautiful"? or "The sky melted into shades of gold and pink, casting a warm glow that flooded the horizon."? If you and I are to remain friends, it had better be the second one. Why does it work? Because it uses language that appeals to the senses - sensory language.
Feb 2, 2024
Blog writer's block - a cure
Does writer’s block put you off writing a blog? You might have read that distraction is the best cure - take a walk, cook a meal, phone a friend, bath the dog, cook the dog, bath a friend. Any of these might work … or they might not. Sooner or later, we must drag ourselves back to the PC and get serious about writing.
Jul 26, 2021
A top blogging tip - inspiration is at hand
So many of us start our blogs with unbridled enthusiasm, words tripping gaily from finger-tip to web page. With manic diligence, we regularly dispense morsels of knowledge to our fledgling audience.
Aug 23, 2019
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