Copywriting Insights
I never like the word 'blog' a menu title.
Isn't 'Copywriting Insights' way more appealing?
Here's where you'll find out about -
- how copywriting works
- countless copywriting ideas, hints and tips ... some of which actually work!
- what questions you should be asking before taking on a copywriter
- SEO - how to write to keep Google happy. (Should you write to keep Google happy? Maybe not)
- how to write a compelling Call To Action
- weird word quirks for word nerds
- writing newsletters
- the best books to read on copywriting
- grammar stuff
I could go on ... in fact I do go on and will go on, with more tips, news and info posted almost every day.
Check out the growing list of categories on the right.
Even better - sign up to get it all in one weekly newsletter - The Copywriter's Chronicle
Oh - and when you do sign up, I'll send you a free copy of my 15-point Web Copy checklist.
Does writer’s block put you off writing a blog?
You might have read that distraction is the best cure - take a walk, cook a meal, phone a friend, bath the dog, cook the dog, bath a friend. Any of these might work … or they might not. Sooner or later, we must drag ourselves back to the PC and get serious about writing.
Jul 26, 2021
So many of us start our blogs with unbridled enthusiasm, words tripping gaily from finger-tip to web page. With manic diligence, we regularly dispense morsels of knowledge to our fledgling audience.
Aug 23, 2019
