Blog

'Be bold, bloody and resolute' - How to write a great Call To Action
Those witches in Shakespeare's Macbeth sure knew a thing or two about writing great copy - particularly when it came to that all-important Call-To-Action. They knew that, to get someone to do something, it's no good pussyfooting around. Just tell 'em!
Dec 9, 2019
A seasonal newsletter tip! Don't be wary ...
...of being scary. After all - it's Halloween! It's true. I'm an old grump. But just for once, I'll park my traditional curmudgeon and invoke the nonsense world of spooks and ghouls. Believe me - I don't find this easy. This post is all about scaring your newsletter readers into action.  Why? Because it's the best route to newsletter success.
Oct 14, 2019
Putting your best font forward
Fonts - why they really matter Have you ever visited a website and been totally turned off by the font style? The words may be elegantly and succinctly crafted. The website itself might be the work of a graphic genius. But … if the font makes the reading experience like a trudge through sticky toffee pudding, then – what’s the point?
Oct 13, 2019
Get on with it!
“Look – I’m a technician.  I haven’t a clue about words.  It’s your job is to come up with all the flowery language.” These were the words of Bob, my lovely new client. Once I’d stopped smiling, I had to let Bob down gently and remind him, that of the many services offered by Copywriter Pro, being the purveyor of ‘flowery language’ definitely isn’t one.
Sep 29, 2019
A copywriting tip from one of the great storytellers
Ernest Hemingway - now he knew a thing or two about Copywriting In spite of what you might have heard, Copywriting isn’t easy – not even for an experienced copywriter. But boy it can be tough for a novice!
Sep 22, 2019
King Lear and the art of Nothing
When going through one of his demented, delusional, yet piercingly insightful phases, Shakespeare's King Lear, once intoned threateningly, "Nothing will come from nothing!". Was he right? I guess he probably wasn't referring to the art of effective business writing. But if, by chance, he was, then he was surely way off the mark. Because, in all kinds of business writing, plenty will definitely come from nothing.
Aug 31, 2019
A top blogging tip - inspiration is at hand
So many of us start our blogs with unbridled enthusiasm, words tripping gaily from finger-tip to web page. With manic diligence, we regularly dispense morsels of knowledge to our fledgling audience.
Aug 23, 2019
Proofreeding is SO boring
Don't you just hate it? Several years ago, I produced the very first Copywriter Pro leaflet.  The design was great - thank you Mark Coster from Pixooma .  The print quality was the best (fine work, The Braunston Family from Braunston Print ). OK - enough plugs for these wonderful people. What about the copy? Well, it was, of course, almost perfection itself! Almost - but not quite ...
Jul 24, 2019
The Power of 3 - a massively effective writing tool
Once upon a time, there lived a young, ambitious, better-than-averagely-good-looking politician. One day he stood up in front his audience and promised, “When I become Prime Minister my 3 main priorities will be education, education, education.” His early years as Prime Minister went rather well.  It was only towards the end of his term of office that things went somewhat awry for Tony Blair
Jun 15, 2019
"Be yourself ... everyone else is taken"
This saying is attributed to Oscar Wilde - the chap on the right. But this blog is really about a gentleman who bears no resembance whatever to the famous Victorian man of letters. This blog is about Sean. Sean is a landscape gardener, local to Northampton. I first met him a while back at a networking breakfast. He immediately struck me as a nice chap, attentive and courteous in every way. Sean even had the good grace to listen to my unfunny anecdotes.
Jun 10, 2019
Size matters. Or to put it another way ...
... small is beautiful Was it Winnie The Pooh who once said - "It is more fun to talk with someone who doesn't use long, difficult words but rather short, easy words like 'What about lunch?'" Imagine the scene - You’re writing a Sales Letter, promoting your latest widget. So – what’s the most important thing? 'Being professional?' Well that's arguable. What do you mean by 'professional'?
Apr 28, 2019
Setting the pace - a sprint or a foxtrot?
That Usain Bolt - he certainly knows a thing or two about going flat out, but when we're writing, isn’t pace more subtle than that? You’ll have noticed that I’m always banging on about the virtues of keeping things short.  Short words, short paragraphs, short sentences … but hang on a minute.  Does this always have to be the case? 
Apr 26, 2019
A Capital Idea
It's all about clarity Some of the biggest brands ignore this one.  When you write your domain name, either as your email address or your web address, always capitalise the first letter of each word - like this - www.CopywriterPro.co.uk.  It makes it so much easier for the brain to take it in.
Apr 24, 2019
What's your favourite word?
First of all, I'll tell you about mine.
Mar 25, 2019

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