Blog

A copywriting tip from one of the great storytellers
Ernest Hemingway - now he knew a thing or two about Copywriting In spite of what you might have heard, Copywriting isn’t easy – not even for an experienced copywriter. But boy it can be tough for a novice!
Sep 22, 2019
Proofreeding is SO boring
Don't you just hate it? Several years ago, I produced the very first Copywriter Pro leaflet.  The design was great - thank you Mark Coster from Pixooma .  The print quality was the best (fine work, The Braunston Family from Braunston Print ). OK - enough plugs for these wonderful people. What about the copy? Well, it was, of course, almost perfection itself! Almost - but not quite ...
Jul 24, 2019
Size matters. Or to put it another way ...
... small is beautiful Was it Winnie The Pooh who once said - "It is more fun to talk with someone who doesn't use long, difficult words but rather short, easy words like 'What about lunch?'" Imagine the scene - You’re writing a Sales Letter, promoting your latest widget. So – what’s the most important thing? 'Being professional?' Well that's arguable. What do you mean by 'professional'?
Apr 28, 2019
Setting the pace - a sprint or a foxtrot?
That Usain Bolt - he certainly knows a thing or two about going flat out, but when we're writing, isn’t pace more subtle than that? You’ll have noticed that I’m always banging on about the virtues of keeping things short.  Short words, short paragraphs, short sentences … but hang on a minute.  Does this always have to be the case? 
Apr 26, 2019
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